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Frontend 2:12 Strategy and research plan
Communication models and more (ppt)
- User needs
- Site Objectives
- Branding, Positioning
- SWOT
- Most wanted respons, effects, measurement
- Communication plan (often a broader perspective than online communication)
Groupe Exercises:
1.Make some research on:
www.crecea.dk (DK) and www.vejlbykro-hotel.dk (Int).
Site objectives
- What do you think are the site objectives?
- Examples of most wanted respons?
- How is the kompetition?
- What is the Strength and Weaknesses of the website?
User needs
- Discuss who could be the primary og secondary users of the website?
- What are their needs?
- Make a plan for the developement of 2-3 good personas for the site. Discuss what determins the quality of these personas?
- How could you make a usability test of the website?
Present your research to the class.
Exercise for week 40.
DK project report (Danish students)
Redesign (website)
Int project report (International students)
Redesign (website)
Read the following multimedia designer (first year projects).
- Describe how the report works with the strategy and research plan?
- What is the Strength and weaknesses the research related to site objectives and user needs?
- What do you think about the overall report and redesign?
Present your thougths to the research for to the class.
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Elements of User experience Chapter 3
Approaches to Creating Personas (Steve Mulder chapter 3)
Intro to Personas
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